![]() Word-of-mouth communication or vica voce, has been around, as the dawn of human existence and refers to the informal exchange of information between individuals or groups of individuals. As a particular form of electronic word-of-mouth communication, online consumer reviews are becoming popular amongst an increasing number of consumers as a way of assessing the quality and performance of products and services across a range of industries prior to purchase ( Filieria et al., 2018). ![]() The purpose of this paper is to ascertain the influence of perceived information and entertainment value, perceived credibility and perceived value on Generation Y consumers’ usage frequency of online consumer reviews. The full terms of this licence may be seen at Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Published in Spanish Journal of Marketing - ESIC.
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